Versión en Español
From October 17th to October 28th, the students from the School of Communication of Sergio Arboleda University and professionals sport lovers will have the opportunity to live a unique experience in Spain, thanks to the First Seminary of Digital Sports Journalism, which will take place at the International Excellence Center, CEISA.

It will be 40 hours of training in which assistants will have an approach to subjects such as chronicle and sports report under the guidance of important journalists as Iñako Díaz-Guerra, chief of section of AS Spain and reporter for “Atlético de Madrid”.

Nacho Ruíz Lamela, journalist of the daily “Marca”, “Cadena Ser” and “Onda Cero” will be another of the invited teachers and whom will be in charge of the module “The New Online Journalism” in which the new formats prevailing in the transmission of sports information will be discussed.

The coverage of Tokyo 2020 Olympics will be another topic to be discussed with the accompaniment of Juan Sanz, chief of sports shows of Telemadrid, one of the most popular television channels in Spain.

Meanwhile, the module of Narration and Sports Locution will be carried out by José María del Toro, narrator of the matches of the League First Division, those of the King´s Cup, of the UEFA Europa League and of the UEFA Champions League for over twenty years.

The methodology of the seminars includes expository sessions of the teachers and speakers, analysis of cases studies, practical workshops and visits to the newsrooms of the major sports media of Spain and of the Spanish-speaking world such as the AS Journal, Yahoo.com, Al Jazeera Sports Spain and Real Madrid TV, among others.

The participants can also have the opportunity to attend to the live broadcast of the show SER Deportivos of SER Madrid Channel.

The purpose is to allow the seminar attendees to identify the opportunities in the digital world for the development of journalistic contents, interactive formats and narrative value that transcend the informational level.

“Sports Journalism does not go through a period of change: we are witnessing a change of era. The work of the journalists is similar to ten or twenty years ago, but the tools have changed, the objectives and especially the relationship with the consumer (reader, listener, viewer) and deadlines that mark that relationship”, points the School of Communication.